Brazilian bovine breaks record, for the second time, with a million-dollar price tag

There is nothing like breaking your own record.

Nelore Auction 1280.jpg

Photo via CasaBrancaAgro’s Facebook

Viatina-19 FIV Mara Imóveis is a 4-and-a-half-year-old Nelore. One-third of the cow’s ownership was sold to Nelore HRO at Brazil’s Agropecuária Casa Branca. The price tag for the partial ownership— $1.44 million.

Back in 2022, half of the ownership for the same cow broke a record with a $800,000 price tag.

With the most recent purchase, the total worth of Viatina-19 FIV Mara Imóveis is now valued at $4.3 million.

“Fantastic feeling of fulfilling our commitment to sharing Viatina-19 genetics with HRO, a livestock project with a fantastic history,” Fabiana Marques Borrelli, director of Casa Branca stated.

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