British kids show drops anti-meat message after farmer backlash


One of Britain’s most popular children’s shows cancels an anti-meat message after farmers push back.

The iconic TV show, Blue Peter, encouraged kids to be more environmentally friendly by practicing things like turning off lights, using less plastic, and eating less meat. The children’s series also asked to swap out meat for plant-based options as a way to earn a ‘green badge.

The badge is part of a two-week pledge for the program’s ‘green army’ to educate kids about climate change.

Farm groups accused the program of “unbalanced reporting.” Welsh farmer, Gareth Wyn Jones, comments went viral after sharing his disappointment on YouTube.

Blue Peter’s website now states kids should “choose a couple of vegetarian meal options during your two weeks as part of a healthy balanced diet.”


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