Calling For Clarity: Attorney Generals are pushing for correct “Product of USA” labeling

“It’s a falsehood to call beef from another country ‘Product of the USA.’”

South Dakota’s Attorney General is among those pushing for stronger rules on the “Product of the USA” label for beef.

Marty Jackley says that it is similar to the “Country of Origin Labeling” push from years past.

“It’s the same concept. So, what we’ve experienced across the United States and here in South Dakota is there’s a mislabeling of beef by certain manufacturers. What we have going is that beef is coming in from Mexico and other places, and they’re putting ‘Product of the USA’ labeling on it. So, a couple of ranchers here in South Dakota filed a lawsuit. We filed a brief to assist. We initially won, and it was appealed by the manufacturers, and so I led a group of about a dozen us Attorneys General, Republican and Democrat— they’re standing up for ranchers and saying we have high-quality beef in the United States, and here in South Dakota, we take pride in our herds. We keep our herds safe and healthy, vaccinations and other sometimes costly means to keep that herd healthy, and we just feel it’s a mislabeling, and it’s a falsehood to call beef from another country ‘Product of the USA.’”

The case could advance as far as the Supreme Court.

Jackley says that when the manufacturers appealed to the 8th Circuit, he knew he needed support from other Attorneys General.

Related Stories
Firm live cow prices and shifting dairy-side culling suggest cull cow values may stay stronger than usual this winter despite weaker cow beef cutout trends.
Tariff relief may soften grocery prices, but it also intensifies competition for U.S. fruit, vegetable, and beef producers as cheaper imports regain market share.
USMEF’s Jay Theiler discusses his leadership role in representing U.S. beef and pork and provides an update on this week’s conference in Indianapolis.
USMEF President and CEO Dan Halstrom shares how recent trade talks are influencing U.S. red meat global sales and the importance of key trade agreements like the USMCA.
Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.
Lucia Ruano, USMEF’s Central America representative, discusses what is driving demand for U.S. beef and pork in the region.
Tyson expects another year of beef-segment losses due to tight cattle supplies, even as chicken, pork, and prepared foods strengthen overall margins.
The DOJ’s new antitrust probe could reshape beef-packer behavior, with potential impacts on fed-cattle prices, processor margins, and long-term competition across the supply chain.
Tight cattle supplies keep prices high for ranchers, but policy shifts, export barriers, and packer losses signal a volatile road ahead for the beef supply chain.

Agriculture Shows
Crop yield champions David Hula from Virginia and Randy Dowdy from Georgia are back for another season with the aim of schooling more growers across the country in their winning ways.
“Texas Agriculture Matters” is a fun, informative look at the role of agriculture in our daily lives. The show utilizes the trademark wit and wisdom of its host Commissioner Sid Miller — an 8th-generation farmer-rancher and 12-time World Champion rodeo cowboy — to explore a new Texas ag-related topic each week.
From barnyards and back roads to metros and highways, Simply Southern TV on RFD-TV explores all of Alabama to bring you the best stories on farming, gardening, forestry, rural living, and youth in agriculture.
In the first week of each month, “Down Home Virginia,” produced by the Virginia Farm Bureau, airs its half-hour program. Other states’ Farm Bureaus featured on different weeks include Texas, Arkansas, Indiana, Illinois, Tennessee, Idaho, and New York, and news from the American Farm Bureau from Washington, D.C.
Created by former Louisiana Farm Bureau PR Director and former host Regnal Wallace, “This Week in Louisiana Agriculture,” is one of the state’s longest-running TV programs.