MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
The Mosaic Company’s Keith Byerly shares smart input investment strategies, fertilizer considerations, and ways growers can manage risk heading into the 2026 growing season.
March 23, 2026 12:56 PM
·
Up-and-coming stock show competitor Saylor Soechting makes her Rodeo Austin debut, showcasing teamwork, dedication, and the next generation of livestock show competitors.
March 23, 2026 12:26 PM
·
NCGA Chief Economist Krista Swanson discusses the evolving role of ethanol in the current energy crisis, opportunities for expanding corn discusses the evolving role of ethanol in the current marketdemand, and the industry’s outlook moving forward.
March 23, 2026 12:04 PM
·
Ag Secretary Brooke Rollins surveys Nebraska wildfire damage as cattle losses, tight supplies, rising imports, and beef industry investigations impact U.S. markets. Roger McEowen outlines legal and tax considerations for ranchers recovering from wildfire damage.
March 23, 2026 11:18 AM
·
Texas Agriculture Commissioner Sid Miller launches Agricultural Defense Program to combat pests, disease, and predators threatening farmers and ranchers statewide.
March 23, 2026 10:40 AM
·
March 23, 2026 10:17 AM
·
