MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
USDA Farmer Bridge Assistance payments could begin this weekend as producers face tight margins, shifting acreage expectations, cattle herd contraction, and growing pressure for a stronger farm safety net.
February 26, 2026 12:11 PM
·
Delays on year-round E15 keep potential corn demand and fuel savings in limbo.
February 26, 2026 10:53 AM
·
Strong export demand supports barge markets, but weather risks remain.
February 26, 2026 07:00 AM
·
A stalled World Trade Organization appeals body increases long-term trade policy risk for U.S. agriculture.
February 26, 2026 06:00 AM
·
Three junior heifer exhibitors continue their trek through the Texas Swing at the San Antonio Stock Show, balancing competition, friendship, and life on the road.
February 25, 2026 04:41 PM
·
Lynn County 4-H students showcase robotics and STEM skills at the San Antonio Stock Show, highlighting how ag education programs are preparing the next generation in agritech.
February 25, 2026 04:21 PM
·
