BRIDGEVILLE, Del. (RFD-TV) — Not every FarmHER starts life on the farm — and that’s certainly true for Katey Jo Evans, founder of The Frozen Farmer. After marrying into her husband’s third-generation Delaware farm, Evans discovered her passion for agriculture and sustainability, eventually creating a brand that turns imperfect produce into frozen desserts enjoyed nationwide.
Katey joined us on Wednesday’s Market Day Report to share her journey from farm wife to entrepreneur and advocate for reducing food waste ahead of her all-new, featured episode of FarmHER + RanchHER, which premieres Thursday, Oct. 15, at 8:30 p.m. ET.
In her conversation with RFD-TV News, Evans discussed how The Frozen Farmer began as a creative solution to use misshapen or surplus fruits that would otherwise go to waste. She also reflected on her experience pitching the idea on ABC’s “Shark Tank”, where she landed a deal that helped bring her farm-fresh desserts to grocery stores across the country.
Evans said filming with Kirbe Schnoor and the FarmHER + RanchHER team was a unique experience, offering a behind-the-scenes look at the heart of her family’s operation and the mission that drives it.
She hopes viewers take away one powerful message from her episode: that even small ideas can make a big impact when they are rooted in purpose, family, and a love for agriculture.
Livestock profits are propping up overall sentiment, but crop producers remain cautious amid tight margins and uncertain policy signals.
November 04, 2025 01:45 PM
·
Farmers for Free Trade Executive Director Brian Kuehl shares more about the tour to gather farmers’ insights on the economic challenges they face in the ag economy.
November 04, 2025 01:15 PM
·
Recent U.S.–China trade developments provided a small lift for soy markets, though most traders are waiting for concrete purchase data before making major moves.
November 04, 2025 12:34 PM
·
Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.
November 04, 2025 11:29 AM
·
According to the new report, seven out of ten rural bankers support President Trump’s recent trade steps with China, expressing cautious optimism about future export potential.
November 03, 2025 01:36 PM
·
November 03, 2025 12:55 PM
·
Brooks York with Agri-Sompo discusses how this year’s pricing period played out and what it could mean for farmers heading into the end of the season.
November 03, 2025 12:54 PM
·
October 31, 2025 07:30 PM
·
Caleb Ragland, president of the American Soybean Association (ASA), shares his reaction to news of soybean sales to China, which is considered both “welcome news” and a return to near-normal trade relations.
October 31, 2025 12:26 PM
·
