Consumers desire many attributes in their beef

What do consumers want when it comes to the beef they purchase?

Elliot Dennis is a livestock marketing and risk management professional with Nebraska Extension. He says producers do want to make an environmentally-friendly product, but a lot of factors are swaying consumers’ decisions.

“Really starting in June, we started to see people really start to change their spending patterns from buying smaller packets to buying fewer items and even a little bit of switching between products. So, when we talk about potential pitfalls for the beef industry moving forward, I think that inflation, that consumer income that they have to purchase beef, is really going to be the largest factor. And if that happens, we really need to look at sort of price risk management that prevents downward price movements, such as CME put options or the livestock risk protection program, which functions like a price floor,” said Dennis.

Dennis adds when it comes down to it, consumers tend to choose the value.


OSU athletes are adding beef to their playbook

Certified Angus Beef unveils the secret to the perfect burger on national television

Butcher Shop, Market, Food Truck, oh my! This third-generation farmer is beefing up his business

You cannot find this kind of beef at the grocery store... try the mountains!

Spot prices for corn posted another three-year low last week and they are mimicking a trend seen about a decade ago.
The deluxe album will be available April 5th
Supporters donated $1,161,970, and all of that money will go towards helping our nation’s future ag leaders.
On top of the ongoing war, Ukraine is also dealing with protests with Poland over what producers are calling unfair competition when it comes to grain exports.
His debut album Cold Beer & Country Music is set to release on April 5th