Customers’ demands for environmentally sustainable cotton practices increase

The cotton industry is working to become more transparent as consumers are demanding more information about environmentally friendly practices when making their purchase decisions.

Dr. Gary Adams, the president and CEO of the National Cotton Council, joined Market Day Report to take a further look at the U.S. Cotton Trust Protocol survey, which was conducted with about 140 executives from global brands and retailers.

“I do think as we look at the path forward, we will eventually see the economic activity come back and demand strengthen,” Adams said. “Certainly, as the U.S. cotton industry, we’re committed toward continuous improvement, committed to reducing our environmental footprint, and doing what we can in working with farmers to be as efficient as they can be.”

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