CHICAGO (RFD NEWS) — The Dairy Checkoff is working to build demand by reshaping how consumers think about dairy foods through a new campaign focused on nutrition and a fresh, humorous approach.
Aris Georgiadis with Dairy Management Inc. joined us on Friday’s Market Day Report for a closer look at the “Dairy Does More” campaign.
In his interview with RFD NEWS, Georgiadis explains how the campaign highlights dairy’s health and wellness benefits while using humor to better connect with today’s consumers. He also outlines the platforms where the campaign is running and the response it has received so far.
Looking ahead, Georgiadis discusses the effort’s long-term goals and how it aims to drive stronger demand for dairy products.
Related Stories
National Corn Growers First VP Matt Frostic joins us to discuss their 62nd annual yield contest, the new short-season corn pilot class, and what farmers can expect as the season gets underway.
Farm legal expert Roger McEowen joins us to discuss the importance of a traditional Farm Bill and his concerns over shifting policy approaches.
Accessing land is one of the biggest challenges facing the next generation of farmers and ranchers.
HTS Commodities broker Lewis Williamson joins us to break down the latest USDA Crop Progress Report and how weather and global supply chain issues could influence planting conditions moving forward.
Purdue University’s Dr. Michael Langemeier joins us to break down the latest read on farmer sentiment in the April Ag Economy Barometer, and growing concerns about the impact of global conflict on farm inputs and income.
The USDA’s annual report leaves dairy producers with a mixed picture. Output and herd size expanded, but weaker prices kept income from rising with production.
