CHICAGO (RFD NEWS) — The Dairy Checkoff is working to build demand by reshaping how consumers think about dairy foods through a new campaign focused on nutrition and a fresh, humorous approach.
Aris Georgiadis with Dairy Management Inc. joined us on Friday’s Market Day Report for a closer look at the “Dairy Does More” campaign.
In his interview with RFD NEWS, Georgiadis explains how the campaign highlights dairy’s health and wellness benefits while using humor to better connect with today’s consumers. He also outlines the platforms where the campaign is running and the response it has received so far.
Looking ahead, Georgiadis discusses the effort’s long-term goals and how it aims to drive stronger demand for dairy products.
Related Stories
Sponsored
Golden Harvest’s Corn Technical Product Lead, Todd McRoberts, unveils their line of Northern corn hybrids built for resilience and performance in colder climates.
Tim and Sharyn Abbott of the Music City Celebration Sale recap the weekend’s premier auction, which drew top dairy breeders and buyers to Nashville again this year from across North America.
