It is full speed ahead for dairy this year.
The Dairy Checkoff has been working to boost sales for the last ten years, and leaders say it has netted a lot of meaningful conversations.
According to Anne Splitstone with Dairy Management, Inc., “Back in 2015, there was a lot of discussion about what should we be doing to really revitalize fluid milk and really focus on slowing the declines that we were seeing. The main goal of pulling together a group of farmers and experts on revitalizing the category was really kind of two fold— How to drive milk as milk and then how to drive milk as an ingredient in a value-added sort of way. One of the ways was starting a number of partnerships and understanding the power of brands to really drive the category, and that’s where a lot of our partnerships in the fluid milk arena started.”
Protecting the industry has been another factor this year with the introduction of high path avian flu.
NCBA says that producers face threats that consumers have no clue about.
“We continue to face threats every single day from foreign animal diseases and pests that could devastate us as cattle producers, and not only devastate us and our livelihoods but also devastate our ability to put a high-quality protein on the table for American families,” CEO Colin Woodall states.
He says that the best course of action is to have a plan in place, noting it is crucial for the future of U.S. beef production.
A regional snapshot of harvest pace, crop conditions, logistics, and livestock economics across U.S. agriculture, prepared by RFD-TV Markets Specialist Tony St. James, for the week of Monday, November 24, 2025.
November 24, 2025 02:56 PM
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Texas Ag Commissioner Sid Miller warns horse owners after EHV-1 cases linked to the Waco WPRA Finals. Horses linked to recent Waco events should be isolated and closely monitored, as early action is critical to stopping the spread of EHV-1.
November 24, 2025 02:47 PM
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One trader said the products entering the U.S. are primarily grind and trim, noting that the volume and type of beef, on its own, should not cause a major disruption. However, he says fund traders are reacting heavily to headlines rather than market realities.
November 24, 2025 02:42 PM
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Leslee Oden, president of the National Turkey Federation, and Jay Jandrain, CEO of Butterball, joined us in the studio on Monday to discuss the history, significance, and expectations surrounding this year’s presidential turkey pardon.
November 24, 2025 12:04 PM
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According to November’s Cattle on Feed Report, Nebraska now leads the nation in cattle feeding as tighter supplies continue to reshape regional market power and long-term price dynamics.
November 24, 2025 11:47 AM
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Tyson’s closure reflects deep supply shortages in the U.S. cattle industry, tightening packing capacity, weakening competition, and signaling more volatility ahead for cow-calf producers and feedyards.
November 21, 2025 07:02 PM
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