Every ag operation can benefit from understanding the data behind it, and dairy leaders say it is that information that helps producers make the best decisions.
“Data drives decisions, right? And the thing of it is, when you can have real-time data, what’s going on in your farm, and how you analyze that and respond to that is critical. We never had those tools before, and I think the dairy farmers of the past would have never dreamed that we have to have this, but how do you keep in front of it? How do you keep relevant? How do you afford this? What’s the ROI on this technology, and who on the farm has the time to do it? So, I think there are a lot of great questions that are being asked. But again, I mean, at least we have options, right? I mean, this is all positive stuff, and that’s why the new generation of dairy farmers will eat this up and take that to the highest level possible on their farms,” said Tim Trotter, CEO of Edge Dairy Cooperative.
Trotter warns that too much data can be challenging for some farmers. He says it all comes down to which information is actually relevant and can add value to the bottom line.
China’s stricter inspection rules prompt Cargill to pause soybean exports from Brazil, briefly lifting U.S. soybean prices as traders anticipate potential shifts in global trade, as export demand remains supportive across all major U.S. commodities.
March 13, 2026 12:57 PM
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Severe drought in South Texas is forcing ranchers to consider cattle sell-offs as feed and water supplies dwindle, threatening herd health and livestock operations.
March 12, 2026 05:09 PM
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Dr. David Anderson with Texas A&M University AgriLife Extension discusses how geopolitical tensions and the Middle East, along with export disruptions in the Chinese market, will shape cattle markets in the months ahead.
March 12, 2026 12:54 PM
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A man accused of orchestrating a nationwide cattle investment fraud scheme has been arrested in California after being on the FBI’s wanted list.
March 12, 2026 11:33 AM
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Ben Kurtzman with American Farmland Trust discusses the growing pressure on farmland and ranchland and the steps being taken to help conserve farms and ranches across the country ,as unrest in the Middle East adds more obstacles for producers.
March 11, 2026 03:18 PM
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Jake Charleston of Specialty Risk Insurance offers his perspective on current cattle market conditions and shares advice for producers seeking to stay protected in an uncertain market.
March 10, 2026 03:08 PM
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