Every ag operation can benefit from understanding the data behind it, and dairy leaders say it is that information that helps producers make the best decisions.
“Data drives decisions, right? And the thing of it is, when you can have real-time data, what’s going on in your farm, and how you analyze that and respond to that is critical. We never had those tools before, and I think the dairy farmers of the past would have never dreamed that we have to have this, but how do you keep in front of it? How do you keep relevant? How do you afford this? What’s the ROI on this technology, and who on the farm has the time to do it? So, I think there are a lot of great questions that are being asked. But again, I mean, at least we have options, right? I mean, this is all positive stuff, and that’s why the new generation of dairy farmers will eat this up and take that to the highest level possible on their farms,” said Tim Trotter, CEO of Edge Dairy Cooperative.
Trotter warns that too much data can be challenging for some farmers. He says it all comes down to which information is actually relevant and can add value to the bottom line.
Record Choice grading levels are changing how beef quality premiums are valued.
February 28, 2026 03:30 PM
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Britt Hilton with the Oklahoma Farm Bureau joined us to discuss current conditions, producer impacts, and the road to recovery following the Ranger Road Fire.
February 27, 2026 02:18 PM
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The closure of Lubbock Feeders highlights mounting pressure on the U.S. cattle supply, according to the Texas Cattle Feeders Association, as border restrictions and costs strain feedyards.
February 27, 2026 11:59 AM
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NCBA Chief Counsel Mary-Thomas Hart discussed the legal process behind delisting the prairie chicken, the challenges ranchers faced under the bird’s previous protections, and the benefits of cooperative habitat management for both livestock and wildlife.
February 27, 2026 10:55 AM
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Farm Bureau economist Danny Munch explains the importance of timely enrollment, and how the program helps dairy producers safeguard their operations against volatile milk markets.
February 26, 2026 02:25 PM
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The Ranger Road Fire is fully contained after burning nearly 300,000 acres. Ranchers face significant cattle and fence losses, with recovery efforts underway.
February 26, 2026 01:04 PM
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