Doing More With Less: John Deere unveils steps to improve fertilizer application

John Deere is working to help farmers do more with less.

The CEO gave a keynote address at the CES Conference earlier today in Las Vegas. The company revealed many new pieces of equipment and technology.

The Vice President of Precision Ag Production shares about how the company is improving fertilizer application.

“Today we are closer than ever to making it a reality that every year farmers can individually treat each of the 3 trillion corn plants grown in the U.S. and today taking that concept to reality. John Deere is revealing a new sensor and robotic technology to help farmers fertilizer the plants as they put them in the ground,” said Deanna Kovar.

Related Stories
The Arkansas Farm Bureau introduces us to the Brents Family, who have raised cattle, poultry, and hay on their operation in Jerusalem, Arkansas, for 14 years.
The California Farm Bureau introduces us to Aussie, its 2024 Farm Dog of the Year! Aussie’s proved nothing—not even the loss of a limb—can stop her from protecting her farm and family.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.