NASHVILLE, Tenn. (RFD NEWS) — Record Easter spending highlights strong consumer demand, even as rising costs of food and candy continue to shape purchasing decisions.
The National Retail Federation projects total Easter spending at $24.9 billion, with food leading at $7.5 billion and candy close behind at $3.5 billion. About 92 percent of consumers plan to buy candy, reinforcing its role alongside traditional meals centered on ham, eggs, and side dishes.
Price pressures remain uneven across categories. Egg prices are currently near $3.50 per dozen, well below last year’s spike above $6, but still elevated compared to more typical levels near $2 just a few years ago. Seasonal demand tied to Easter is also pushing prices modestly higher.
Candy costs have climbed sharply as well. Prices for popular products have risen by roughly 67 percent since 2020, meaning consumers are getting less product for the same amount spent, even as overall demand remains strong.
The combination of steady holiday demand and higher input and retail costs continues to ripple through livestock, grain, and food markets.
Farm-Level Takeaway: Strong Easter demand supports protein and crop markets.
Tony St. James, RFD NEWS Markets Specialist
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