“Farmers are really struggling": Sec. Rollins sends a message to producers amid rising prices

High prices are impacting farmers and ranchers across the board. Ag Secretary Brooke Rollins says she understands that just because prices are high does not mean farmers are raking in the dough, and that is a message she hopes to get out to consumers.

“In the last Administration where I played a key role over at the White House, not out in USDA, what I learned was that with a vision of a President that is relentless in his quest to serve the American people, that will fight to bring down energy costs, to bring down input costs, to open up markets, that the founding father’s vision, those farmers’ vision of 250 years ago, that a country that is self-governed, that you don’t have the little elitists in a faraway place called Washington, D.C., deciding what is best for you, that governing structure has allowed the most prosperity and the most success of any country in the history of the world, but we find ourselves in a place right now, especially our agricultural communities, especially on this National Ag Day, that we understand that our farmers are really, really struggling.

“And with a few exceptions, one in ten of our farming communities have gone out of business just in the last number of years, that many are living at the margins, that some of our farmers in the pork industry, and the corn industry, the wheat industry, have literally gone year after year of being in the red, and not making the money they need to support their family. When consumers ask, ‘well, someone is getting rich off of this,’ I can promise you this: it is not our producers. For the future of America, not just for our agriculture producers, but if we want in 250 years, when we have our next big birthday, if we want our future great times ten grandchildren to be and grow up and have a chance at the American dream, that we’ve all had, that we have to preserve and fight for our farmers and ranchers. That is the backbone of this country, that is my calling, that is the greatest honor of my life, to fight for all of you that are out there, and there a no better way to celebrate it than today on National Ag Day.”

Related Stories
According to the most recent version of the Household Food Security Report for 2022-2023, food insecurity is on the rise in the U.S.
Fewer cattle on feed suggest smaller slaughter numbers this winter, which could support strong prices if beef demand holds firm.
Dairy farmers are expected to face strong output and export gains, but lower prices and tighter margins will persist into next year.
With the latest detection just across the border, animal health officials on both sides are intensifying efforts to contain the outbreak before it spreads further north.
The USDA NASS report also confirms lower August placements.

LATEST STORIES BY THIS AUTHOR:

Cotton demand depends on demonstrating performance and reliability buyers can rely on, not messaging alone.
Read the full press release published by the U.S. Department of Agriculture.
Lily Pryer’s passion shows how National FFA members are making an impact in classrooms and communities all across Rural America.
A look at the legislative year ahead as lawmakers return to Washington with a slate of trade concerns to tackle in 2026—from new Chinese tariffs on beef imports to the USMCA review this summer.
Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.
Farmer Bridge Assistance payments provide immediate balance-sheet support heading into 2026, but remain a short-term bridge rather than a substitute for long-term market recovery.