The markets have seen their share of ups and downs lately, making risk management all the more important.
One ag economist says all farmers need to go back to the basics.
“Let’s go back to some core basic strategies that we can pull out of the bag for our marketing plans. One of those is to recognize that, number one, you, as a farm manager, are not fast enough to chase the marketplace. Things are happening so quickly. The volatility is so high that you can’t chase the market, so the challenge is how do we try to get out in front of this?” said Frayne Olson.
Olson says farmers need to sit down and crunch the numbers, then decide what price they are willing to sell at.
“And a lot of that is based on your cost of production and the cost of storage. Those are things that you know and have much more direct control over.”
Olson adds that placing orders ahead of time can help you capitalize on acceptable prices, saying it helps avoid impulsive decisions during market volatility.
Benchmark machinery costs against those of similar-sized, high-performing operations to inform equipment and investment decisions.
December 25, 2025 12:00 PM
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Oregon FFA CEO Kjer Kizer discusses the proposed budget reductions, potential consequences, and the importance of protecting learning opportunities for students interested in agriculture.
December 23, 2025 01:34 PM
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Farms and major food companies use AI to improve efficiency and forecast demand. Still, developers said that training AI for different uses is only possible with support from knowledgeable workers.
December 23, 2025 01:02 PM
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The report shows that, despite production challenges, dairy farmers are producing more milk with fewer resources per gallon across the industry.
December 23, 2025 12:45 PM
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More than 1,100 residents and farmers have signed a letter urging Ag Secretary Brooke Rollins to step in, saying the proposal threatens irrigation supplies and long-term farm viability in the region.
December 23, 2025 11:37 AM
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Higher yields are cushioning lower acreage, but reduced production could support firmer potato prices into 2026.
December 23, 2025 11:22 AM
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