Farmers need to go back to the basics to manage today’s markets, according to an economist

The markets have seen their share of ups and downs lately, making risk management all the more important.

One ag economist says all farmers need to go back to the basics.

“Let’s go back to some core basic strategies that we can pull out of the bag for our marketing plans. One of those is to recognize that, number one, you, as a farm manager, are not fast enough to chase the marketplace. Things are happening so quickly. The volatility is so high that you can’t chase the market, so the challenge is how do we try to get out in front of this?” said Frayne Olson.

Olson says farmers need to sit down and crunch the numbers, then decide what price they are willing to sell at.

“And a lot of that is based on your cost of production and the cost of storage. Those are things that you know and have much more direct control over.”

Olson adds that placing orders ahead of time can help you capitalize on acceptable prices, saying it helps avoid impulsive decisions during market volatility.

Related Stories
RFD-TV had the privilege to speak with Susan Littlefield, Farm Director at KRVN in Lexington, Nebraska, who shared her unique perspective covering the event over the last 25 years in her work as a dedicated broadcasting professional.
The legendary Pat Boone is returning to RFD-TV to discuss his latest album, “Country Jubilee,” on Wednesday, Sept. 6! In honor of his visit, we went back through the illustrious singer, composer, actor, author and television host’s impressive catalog of hits to select just a few of our favorites!

LATEST STORIES BY THIS AUTHOR:

Breakout country music star Austin Williams joined us at RFD-TV Studios to talk about his upbringing, how he started playing music after a back surgery, and his current and upcoming projects.
The State of Louisiana is known as a major wintering location for North American waterfowl. However, a new visitor — a species of Whistling Ducks hailing from South America — may pose a problem to native species.
In honor of Veterans Day this weekend, we wanted to take a moment to highlight an incredible program connecting our great nation’s heroes with agriculture!