Founder of Thor’s Skyr stresses the health benefits of this Icelandic and American product

Thor’s Skyr is an Icelandic dairy product proudly made in the U.S. on family-owned dairy farms. They are now expanding their rural roots by partnering with The Cowboy Channel to get more involved in rodeo events.

Founder, Unnar Danielson spoke with RFD-TV’s own Suzanne Alexander on how the company got started, what skyr is, and how the product goes hand-in-hand with rodeo.

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