We are announcing a new partnership with Thor’s Skyr, proudly made in America by family farms

Thor’s Skyr is an Icelandic dairy product proudly made in the U.S. on family-owned dairy farms. They are expanding their rural roots by partnering with the Cowboy Channel, our sister network, to get more involved in rodeo events.

Brand Manager, York Underwood spoke with RFD-TV’s own Janet Adkison from Iceland to talk about his background in rodeo, what the product is, and how and why he chose Pennsylvania for the ingredients.

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