Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Army National Guard Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

american flag wheat sunset_adobe stock.png

Adobe Stock

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Army National Guard veteran and Kubota Tractor Corporation President Alex Woods joined us on Wednesday’s Market Day Report to discuss the company’s year-round dedication to honoring American Heroes in agriculture.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

Related Stories
AFBF Economist Samantha Ayoub discusses the latest data on Chapter 12 farm bankruptcy filings and what the troubling trend signals for the farm economy. At the same time, bigger loans and higher rates are squeezing working capital and increasing financial risk.
Farm legal expert Roger McEowen discusses the EPA’s rescission of the 2009 endangerment finding on greenhouse gases and what it could mean for agriculture and rural America.
Chef and influencer Marcia Smart joined us to discuss Italian-inspired beef dishes, nutrition for active lifestyles, and how global events shape home cooking.
Farm numbers still favor small operations, but production, resilience, and risk management are increasingly concentrated among fewer, larger farms.
American Farmland Trust shares guidance, research, and policy solutions to help farmers navigate the growing threat of PFAS, or “forever chemicals,” contaminating U.S. farmland.
Dr. Jeffrey Gold, president of the University of Nebraska-Lincoln, joins us on Rural Health Matters to discuss winter safety reminders and preparedness.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Brooks York of AgriSompo discusses projected prices and how farmers are adapting their crop insurance strategies as the price discovery period comes to a close.
FFA Western Region Vice President Jael Cruikshank talks about the importance of community service and how National FFA Organization members are making a difference in their communities during National FFA Week.
Ranger Road Fire has burned 283,000 acres across Kansas and the Oklahoma Panhandle and is nearing containment, as ranchers begin assessing cattle and infrastructure losses as they look toward recovery.
Fed cattle numbers are down two percent in February, according to the latest USDA report. Marketings fell 13 percent, signaling continued pressure on beef prices in 2026.
Galynn Beer of Tidal Grow Agri-Science joined us to discuss challenges in fertility management, the benefits of Align-N, and what growers can expect at Commodity Classic next week.
Iowa farmer Derek Hommer joined us to discuss grain bin safety, ongoing prevention efforts, and the importance of community preparedness during Nationwide’s Grain Bin Safety Week.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.