Grand Champion Market Steer at National Western Stock Show Breaks Record

Junior Livestock Champions Grand Champion Market Steer, topping out at $320,000

GCS-2026 1280.jpg

Cannon Reinmann, with her Grand Champion Steer, Boots, and buyers from Bank of Colorado

National Western Stock Show Press Release

Denver, CO — It was a packed house for the 2026 Auction of Junior Livestock Champions, presented by Farm Credit in the new CoBank Auction Arena inside the Sue Anschutz-Rodgers Livestock Center. The standing room only crowd drove bidders to set five new records across the top 8 animals, including the Grand Champion Market Steer, topping out at $320,000.

The top 8 champion animals collectively sold for a new record of $822,500, besting the old record by $185,000. Buyers gathered to show their tremendous support of youth exhibitors, the future leaders of agriculture. The private event aired live on 9NEWS and 9news.com, highlighting the top junior market animals from this year’s National Western Stock Show.

Each year, thousands of junior market animals compete with only 108 advancing to this year’s auction, as the highest-placing entries. The auction is the final sale for these champions, with proceeds directly benefit the junior exhibitors. A majority of each winning bid goes to the young exhibitor, who raised the animal, while 10% of each sale supports the National Western Scholarship Trust, which helps fund education in agriculture and related fields.

Related Stories
Winter weather will challenge livestock producers working to rebuild their herds despite harsh conditions.
Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.
The National Milk Producers Federation (NMPF) says recent wins in markets like Malaysia and Cambodia help farmers focus on production rather than trade barriers.
Lucia Ruano, USMEF’s Central America representative, discusses what is driving demand for U.S. beef and pork in the region.
Tyson expects another year of beef-segment losses due to tight cattle supplies, even as chicken, pork, and prepared foods strengthen overall margins.
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.

Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.