How will the fall in plant-based beverage consumption impact the markets in 2024?

2023 saw consumers turn away from plant-based beverages at an accelerated rate, causing it to lose market share to milk.
It has the dairy industry further underscoring the need for integrity in labeling beverages.

Alan Bjerga with the National Milk Producers Federation spoke with RFD-TV’s own Tammi Arender on the latest trends, how they compare to fluid milk sales, and how this will influence the markets moving forward.