If you want to better connect with consumers, try self-promotion

A little self-promotion can go a long way when it comes to connecting with consumers.

One global ag expert says farmers need to be bolder when it comes to promoting themselves and the products they bring to the table. The pandemic only intensified the consumer’s desire to connect with their food and the folks who produce it.

What is one way to accomplish that? Experts say on-farm sales, which could bring the potential for additional revenue compared to traditional agribusiness ventures.

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