Kubota Honors Farmer-Veterans Through “Geared to Give” Program

Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.

GRAPEVINE, Texas (RFD-TV) — Kubota is continuing its mission to support military veterans transitioning into agriculture through its “Geared to Give” program, which provides equipment and resources to help farmer veterans build successful operations.

Kubota President Alex Woods joined us on Tuesday’s Market Day Report to discuss the “Geared to Give” program, the company’s commitment to those who served, and how the initiative impacts veterans and continues to grow.

In his interview with RFD-TV News, Woods explained the goals behind the Geared to Give program and why supporting farmer veterans is such an important part of Kubota’s values. He shared how the company’s equipment donations have made a tangible difference in the lives of veterans and their families, helping them start or expand farming operations.

Woods also reflected on the recent recognition of five new farmer veterans at Kubota’s National Dealer Meeting, calling it one of the company’s most meaningful traditions. In addition to Geared to Give, he highlighted Kubota’s partnership with the Boot Campaign — a national nonprofit dedicated to improving the lives of veterans and military families — and shared how viewers can get involved or learn more about both initiatives.

Honoring American Heroes on Veterans Day

As we mark Veterans Day, we at RFD-TV want to extend our deepest gratitude to all who have served — especially the men and women of Rural America who continue to inspire us through their dedication both in uniform and on the farm.

Follow the link below to discover more veteran stories and tributes to American Heroes like this one:

MORE: AMERICAN HEROES

Related Stories
For our Countdown to Convention with Culver’s, we explore how the sea of FFA blue impacts local businesses.
As we continue our Countdown to Convention sponsored by Culver’s, we see how FFA helps students and alums like Kat Walker build skills for life through ag education.
Farm CPA Paul Neiffer discusses the status of USDA disaster aid, including delays to Stage 2 of the SDRP program, and what farmers should watch for as lawmakers negotiate an end to the government shutdown.
Taryn Fischels, Product Marketing Manager for Precision Upgrades at John Deere, joins us to share a sneak peek of her chat with FarmHER’s Kirbe Schnoor on the Dirt Diaries podcast.
U.S. Senator Deb Fischer (R-NE) discusses the USDA’s new cattle plan, ethanol policy, and the broader challenges ahead for rural America.
“Farmers for Free Trade” warns that disaster is brewing as President Trump’s trade policy is causing farm input costs to rise even more.
While artificial intelligence, or AI, is reshaping both jobs and messaging in agriculture, CoBank data suggests human expertise still matters.
We highlight an Iowa FFA student who is harnessing the power of AI technology to assess stress in agriculture-related careers.

Rural Lifestyle & Entertainment Shows
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
This hour-long show explores the trains and locomotives that aided the growth of travel, further settlement, and the development of a variety of American industries and agricultural ventures.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD-TV! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles produced on location at music festivals from around the country.