Kubota Honors Farmer-Veterans Through “Geared to Give” Program

Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.

GRAPEVINE, Texas (RFD-TV) — Kubota is continuing its mission to support military veterans transitioning into agriculture through its “Geared to Give” program, which provides equipment and resources to help farmer veterans build successful operations.

Kubota President Alex Woods joined us on Tuesday’s Market Day Report to discuss the “Geared to Give” program, the company’s commitment to those who served, and how the initiative impacts veterans and continues to grow.

In his interview with RFD-TV News, Woods explained the goals behind the Geared to Give program and why supporting farmer veterans is such an important part of Kubota’s values. He shared how the company’s equipment donations have made a tangible difference in the lives of veterans and their families, helping them start or expand farming operations.

Woods also reflected on the recent recognition of five new farmer veterans at Kubota’s National Dealer Meeting, calling it one of the company’s most meaningful traditions. In addition to Geared to Give, he highlighted Kubota’s partnership with the Boot Campaign — a national nonprofit dedicated to improving the lives of veterans and military families — and shared how viewers can get involved or learn more about both initiatives.

Honoring American Heroes on Veterans Day

As we mark Veterans Day, we at RFD-TV want to extend our deepest gratitude to all who have served — especially the men and women of Rural America who continue to inspire us through their dedication both in uniform and on the farm.

Follow the link below to discover more veteran stories and tributes to American Heroes like this one:

MORE: AMERICAN HEROES

Related Stories
Ranchers have a lot going on at the moment, but some ‘friendly’ news could be coming with this month’s Cattle-on-Feed Report from the USDA.
Farm CPA Paul Neiffer explains the updates to crop insurance subsidies, additional benefits for new farmers, and eligibility considerations for those entering the program.
Dr. Jeffrey Gold discuss nutrition challenges in rural communities, barriers to healthy food access, and ways to improve dietary outcomes this week on Rural Health Matters.
APHIS Veterinary Medical Officer Dr. Chelsey Shiveley discusses USDA’s biosecurity resources available to poultry producers ahead of spring migration, increasing the risk of Highly Pathogenic Avian Influenza (HPAI) threatens commercial flocks.
This year at CattleCon 2026, RFD Network’s Kirbe Schnoor caught up with Donna Emick from Pneu-Dart to get her perspective on why education, safety, and accountability matter in the field.
Nebraska’s largest wildfire on-record has burned 650,000 acres, with three other major fires also burning across the state, destroying pastureland and threatening cattle.

LATEST STORIES BY THIS AUTHOR:

Faster approvals could speed projects, but may face scrutiny.
Data centers may compete with farms for key resources.
Catch the double-episode premiere of Prairie Prophets, Tuesday night at 9 PM ET on RFD Network and RFD+
Strong corn and China-driven demand support the pace of U.S. grain exports. RealAg Radio host Shaun Haney discusses Canada-China agricultural trade talks.
This Final Rule adopts the changes introduced in the Interim Final Rule, consolidating seven agency-specific NEPA regulations into a single, department-wide framework, reducing the overall volume of regulations by 66 percent.
UNL’s Dr. Dirac Twidwell discusses wildfire recovery efforts in Nebraska and what producers should keep in mind in the days and weeks ahead.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.