Labor Inflation Keeps Pressure on Rural Main Street

For farm country, that caution can mean higher costs, slower service, and less local investment.

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, TENN. (RFD NEWS) — Small business optimism remained below average in April, and labor problems continue to weigh heavily on rural employers. The National Federation of Independent Business (NFIB) says its Small Business Optimism Index rose slightly to 95.9, still below its 52-year average of 98.0.

Labor quality ranked as the top concern, cited by 18 percent of small business owners. In rural communities, that problem often comes down to numbers. There are fewer people in the local workforce, which means an even smaller pool of skilled workers for repair shops, feed stores, implement dealers, trucking companies, and service businesses.

Inflation is adding more pressure. NFIB says 30 percent of owners raised average selling prices in April, while 27 percent plan to raise prices over the next three months.

Expansion plans remain weak. Only seven percent of owners said April was a good time to expand, the lowest reading since October 2024. Supply chain disruptions affected 64 percent of businesses to some degree.

For farm country, that caution can mean higher costs, slower service, and less local investment.

Farm-Level Takeaway: Rural labor shortages and inflation can reach the farm in the form of higher prices, longer wait times, and tighter service capacity.
Tony St. James, RFD News Markets Specialist
Related Stories
Dr. Todd Davis, Chief Economist with the Indiana Farm Bureau, shares a snapshot of his state’s harvest conditions and insights from producers.
Congress has just over a month of working days left for the year. Plan for uneven USDA service until funding is restored, and closely monitor Farm Bill talks, as avoiding Permanent Law before January 1 is the single biggest risk to markets and milk prices.
Despite tariffs having a less significant impact on exports, corn producers struggle with tariff-related increases on inputs, which complicates their bottom line.
Jack Daniel’s will end its Cow Feeder Program, which served around 100 livestock operations near the distillery, and redirect spent grains to its anaerobic digester.
Prepare for acute UAN risk and a brief urea shock; maintain steady ammonia and phosphate plans, and monitor potash basis on the coasts.
Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Tight beef cow supplies and steady demand point to continued record-level cull cow prices in 2026.
A disciplined, breakeven-based marketing plan helps protect margins and reduce risk, even when markets remain unpredictable.
Expanded school access to whole milk provides modest but reliable demand support for U.S. dairy producers.
The American Farm Bureau Federation’s 2026 agenda centers on labor stability, biosecurity, and economic resilience for family farms. Expanded DMC coverage improves risk protection for dairy operations facing tighter margins.
Agronomy experts explain why standing crop residue protects soil and reduces costs for crop growers, while shredding often yields little benefit at higher costs.
Freight volatility increasingly determines export margins, making logistics costs as important as price in marketing decisions.