Meat is having a moment and it is evident in the latest data from Kansas State University’s Meat Demand Monitor.
A K-State Ag Economist says that the resurgence has been driven by a shift in consumer habits and dietary interest.
According to Dr. Glynn Tonsor, “Meat is having a moment in the sense that we’re actually seeing a decline in the prevalence of vegan/vegetarian diets. We’re seeing more interest in meat protein in general. Just interest in having meat protein in our diet is growing here in 2025. Some of that has to do with a more active younger cohort, you know, physical fitness ‘demands’ more protein and meat and is benefitting from that. Those of us that watch probably too much TV see portein referenced in commercials more than we did a few years ago. So there’s a broder protein discussion going on here.”
While meat popularity is part of a larger trend this year, it is also taking center stage this holiday weekend on grills.
A USDA Livestock Analyst says that protein sales and deals are out there.
RFD-TV farm legal and taxation expert, Roger McOwen, joins us with his perspective on what farmers can expect from the delayed aid package.
October 08, 2025 01:26 PM
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U.S. Senator Joni Ernst (R-IA) joined us on Wednesday’s Market Day Report to share why Ames is uniquely positioned to support expanded USDA operations.
October 08, 2025 12:47 PM
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Iowa land values dropped 3% year-over-year. Sen. Chuck Grassley said this discomforting pattern is a harbinger of crisis for farmers, as seen in the 1980s.
October 08, 2025 12:37 PM
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Jed Bower, the incoming president of the National Corn Growers Association, joined us for his sector’s perspective on the ongoing government shutdown.
October 08, 2025 11:41 AM
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Treasury Secretary Scott Bessent last week said an announcement would be made on Tuesday. However, that self-imposed deadline has now passed.
October 08, 2025 11:19 AM
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Expect firm demand for dependable HRS and SW, steady movement in HRW, more sorting on SRW, and selective bids on durum until full milling results are released.
October 07, 2025 03:02 PM
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