More consumers are turning to chicken versus beef, according to Tyson

Beef prices have been on a run lately, and processors are feeling the pinch. To cut costs and recover profits, many are turning to poultry.

Tyson estimates they will see earnings go up around $100 million this year, and the gains are driven by a positive view on the chicken business. Company leaders say it comes as consumers look for cheaper alternatives to beef.

They also say grains have been readily available this year, which helps keep feed costs manageable.

Related Stories
Cattle analysts say the U.S. beef cattle herd rebuild still faces major hurdles despite some minor positive signals noted in certain regions.
The Unger family says the operation focuses on land stewardship and on keeping more Hawaii-raised beef on the islands.
USDA’s first 2026/27 outlook shows tighter supplies across several markets, led by wheat, corn, cotton, rice, beef, and sugar.
American beef and pork products are gaining visibility in Colombian butcher shops through training and merchandising programs.
Reports say cattle industry groups raised concerns over a proposal that could increase beef imports.
The White House is reportedly moving forward with beef import tariff reductions as officials look to lower food costs for consumers.

LATEST STORIES BY THIS AUTHOR:

Market analyst Kevin Huddleston said news of trade deals could rebound cotton prices in late fall, and producers need to be ready to strike deals.
Texas A&M 4-H Director Montza Williams joins for an update on the expected timeline for the program’s new facility and all the associated benefits.
From tinkering with machines to building projects from scratch, students in the National FFA Organization develop skills to help shape future careers.
Shaun Haney, host of RealAg Radio, joined us to break down the latest data on Canadian farmland values and share insights on how it impacts producers.
Lewis Williamson, from HTS Commodities, joined us to share insights on the farm economy from producers in the field.
Key signs of the U.S. beef herd’s recovery are improved pasture conditions, lower feed costs, and increased regulatory alignment and support for producers to implement targeted grazing practices.