More consumers are turning to chicken versus beef, according to Tyson

Beef prices have been on a run lately, and processors are feeling the pinch. To cut costs and recover profits, many are turning to poultry.

Tyson estimates they will see earnings go up around $100 million this year, and the gains are driven by a positive view on the chicken business. Company leaders say it comes as consumers look for cheaper alternatives to beef.

They also say grains have been readily available this year, which helps keep feed costs manageable.

Related Stories
Tight cattle supplies keep prices high for ranchers, but policy shifts, export barriers, and packer losses signal a volatile road ahead for the beef supply chain.
Highly Pathogenic Avian Flu (HPAI) cases are rising. In the last week, seven commercial turkey, duck, and egg layer flocks were culled across five Midwest states and California.
Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.
An import lag for ground beef will likely look different than last year’s egg shortage. The difference comes down to biosecurity and market flexibility.
America’s love for burgers depends on open markets. Without lean beef imports, prices would skyrocket, crushing demand and destabilizing the beef industry.
The Livestock Conservancy joins us in the RFD-TV Studio to discuss how protecting heritage-breed poultry is essential to resilient food systems and the preservation of agricultural traditions.

LATEST STORIES BY THIS AUTHOR:

SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
Twisted Skillet’s Cantina Peanuts are a crispy bar snack made with raw Spanish peanuts, fried up with garlic, chile de árbol, and crunchy tortilla bits, creating a classic, savory Mexican “botana” or appetizer.
Ranchbot Monitoring Solutions provides remote water-monitoring technology to help ranchers manage livestock water more efficiently.
Jones Hamilton Company shares insights on herd health, efficiency, and innovation for cattle producers this year at NCBA CattleCon in Nashville.
Lewis Williamson with HTS Commodities discusses current farmer sentiment, trade considerations, and the market factors shaping the outlook for the upcoming planting season.
University of Nebraska-Lincoln President Dr. Jeffrey Gold talks about heart health and preventive care for viewers in rural communities.