More consumers are turning to chicken versus beef, according to Tyson

Beef prices have been on a run lately, and processors are feeling the pinch. To cut costs and recover profits, many are turning to poultry.

Tyson estimates they will see earnings go up around $100 million this year, and the gains are driven by a positive view on the chicken business. Company leaders say it comes as consumers look for cheaper alternatives to beef.

They also say grains have been readily available this year, which helps keep feed costs manageable.

Related Stories
The JBS Australia study documented the carbon footprints of 176 cattle farms that claimed to be implementing regenerative agriculture practices.
Eleven states have confirmed cases of High-Path Avian Flu (HPAI H5N1) in dairy herds, with the latest confirmed outbreak coming out of Minnesota.
RanchHER Season 2 - Mid-Season Finale
Premieres Tue, 6/4/24 – 9 PM ET | 8 PM CT | 7 PM MT | 6 PM PT
Premieres Tue, 5/28/24 – 9 PM ET | 8 PM CT | 7 PM MT | 6 PM PT

LATEST STORIES BY THIS AUTHOR:

Logistics capacity remains available, but winter volatility favors flexible delivery and marketing plans. NGFA President Mike Seyfert provides insight into grain transportation trends, trade policy, and priorities for the year ahead.
Rising adoption of GLP-1 drugs may gradually reshape food demand, with potential downstream effects on protein markets and consumer purchasing patterns.
Traders are keeping a close eye on China’s soybean purchases as markets track export sales, shipments, and progress toward the ‘magical’ 12 million ton target promised last year.
Leadership development and bipartisan engagement remain central to advancing agriculture’s priorities in 2026.
AFBF Economist Faith Parum provides analysis and perspective on the Farmer Bridge Assistance Program—what commodity growers should know and potential remedies for producers facing crop losses where that aid falls short.
In a post to social media, Trump said Venezuela will buy American agriculture products and will use the money from oil sales to make it happen.