More consumers are turning to chicken versus beef, according to Tyson

Beef prices have been on a run lately, and processors are feeling the pinch. To cut costs and recover profits, many are turning to poultry.

Tyson estimates they will see earnings go up around $100 million this year, and the gains are driven by a positive view on the chicken business. Company leaders say it comes as consumers look for cheaper alternatives to beef.

They also say grains have been readily available this year, which helps keep feed costs manageable.

Related Stories
Nebraska FarmHER Hannah Borg started a new adventure, raising thousands of chickens after returning to her family farm after college.

LATEST STORIES BY THIS AUTHOR:

The bill to once again allow schools to offer whole milk and 2% milk will now go to President Trump for approval.
Plans are underway for the 27th annual Great Eastern Iowa Tractorcade, a June event celebrating farm heritage, tractor history, and rural traditions. Event manager Matt Kenney joins us to highlight the importance of commemorating farm heritage.
Farm Legal Expert Roger McEowen with the Washburn School of Law joins us to share more about the North Dakota court decision and the its larger impact on agriculture.
Fertilizer markets face uncertainty after President Trump raised the possibility of tariffs on Canadian imports, with analysts warning of supply and pricing risks. Josh Linville with StoneX provides a fertilizer industry outlook.
Frigid winter weather and rapid temperature swings have cattle markets watching closely for livestock stress, as analysts say fluctuations pose the greatest risk.