NCBA supports USDA’s review of “Product of the U.S.A” label
The National Cattlemen’s Beef Association is supporting USDA’s plan to review the “Product of the USDA” label.
The review is expected to eventually result in a new rule for the label.
NCBA says that the current label does not bring in a premium for beef producers because it is not source-verified and can be misleading for consumers.
“We believe that the current ‘Product of the U.S.A’ label is a disservice to American customers and cattle producers alike. It implies that beef products are entirely of U.S. origin and we know that is not the case under the current standards. We think that instead of focusing on some unsuccessful ideas of the past, we need to approach this issue through forms that ultimately enable producers to capitalize on consumer demand by strengthening voluntary labels that are source-verified and also educate consumers in a meaningful way,” NCBA Government Affairs Director, Danielle Beck explains.
The Federal Trade Commission also voted in favor of a rule to strengthen all “Made in the U.S.A” labels for both food and consumer products.