LUBBOCK, Texas (RFD-TV) — Trade policy and nearshoring could create new demand opportunities for U.S. cotton as brands reconsider where denim is produced. Gherzi Americas Managing Partner Bob Antoshak says tariffs, sourcing rules, customs enforcement, and forced-labor restrictions now influence production decisions almost as much as labor costs.
Yarn-forward rules can determine whether apparel qualifies for trade preferences, while customs requirements increasingly demand proof of fiber origin. Traceable U.S. cotton may gain value when brands need documented supply chains that can withstand regulatory review.
Nearshoring offers a broader Western Hemisphere opportunity. Expanding regional spinning, weaving, dyeing, cutting, and sewing could shorten delivery times, reduce freight exposure, and create more dependable demand for U.S.-grown fiber.
Geography alone will not secure those orders. Mills and manufacturers must compete on price, speed, quality, financing, reliability, and compliance while preserving traceability records through every stage of production.
Cotton producers should watch textile investment, trade negotiations, origin rules, and enforcement trends across the hemisphere. Regional capacity growth could strengthen demand, but only if the entire supply chain remains competitive and transparent.
