OMAHA, NEBRASKA (RFD News) — Nebraska lawmakers are taking steps to strengthen digital privacy protections for farmers by passing a bill that would prohibit the sale of agricultural data unless a farmer gives written consent.
The proposed Ag Data Privacy Act classifies farm data as a proprietary business asset, requiring companies to obtain permission separate from standard terms-of-service agreements. If companies do not comply, they could face a $1,000 fine.
The bill has not yet been signed into law, but Nebraska Governor Jim Pillen voiced support for a similar measure last year.
The issue is also being addressed at the University of Nebraska, where researchers say tools like sensors, GPS, and cloud-based technology are helping move agriculture forward, but also pose potential entry points for cyber threats. That concern led the university to launch an Ag Security Center to help protect more than 40,000 acres of research land.
Officials say many of the technologies used on farms today are also widely available to consumers, making them potential targets.
Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.
January 08, 2026 11:42 AM
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University of Nebraska President Dr. Jeffrey Gold joined us to share insights on building healthy habits and improving rural health in the year ahead.
January 07, 2026 02:16 PM
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Dr. Rosslyn Biggs with the Oklahoma State University Center for Rural Veterinary Medicine shares insight into biosecurity, preparedness, and animal health concerns facing livestock producers as New World screwworm outbreaks continue in Mexico.
January 07, 2026 12:57 PM
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Tennessee Rep. John Rose joined us to pay tribute to his friend and colleague, Rep. Doug LaMalfa, a true Champion of Rural America.
January 07, 2026 12:20 PM
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U.S. Department of Health and Human Services Secretary Robert F. Kennedy, Jr. and U.S. Department of Agriculture Secretary Brooke Rollins today released the Dietary Guidelines for Americans, 2025–2030.
January 07, 2026 11:55 AM
Trade uncertainty—especially regarding soybeans—continues to weigh on future outlooks, even as farm finances and land values remain resilient.
January 06, 2026 03:09 PM
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