New ‘America First’ Trade Promotion Program Funds Ag Export Expansion, Including $14 Million for U.S. Soy

U.S. Soybean Export Council CEO Jim Sutter joins us to discuss the impact of new trade development funding for U.S. soy.

Soybean plants growing in a field backlit by the sun

bobex73 - stock.adobe.com

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture’s Foreign Agricultural Service has announced additional support for American farmers and producers through the America First Trade Promotion Program, aimed at expanding export markets for U.S. food and agricultural products.

The agency says the funding will help strengthen U.S. agriculture’s presence in existing markets while opening new opportunities for producers around the world.

“USDA’s market development programs have a proven record of delivering for our farmers, ranchers, and producers,” said Under Secretary for Trade and Foreign Agricultural Affairs Luke Lindberg. “Partnering with industry opens new doors for trade, strengthening our position in the global marketplace and advancing the administration’s priority of keeping American agriculture competitive, resilient, and ready to meet growing global demand.”

According to the USDA, the program is a precursor to additional funding tied to the Working Families Tax Cuts, which will provide $285 million annually beginning in fiscal year 2027 to support market development efforts like the Market Access Program and the Foreign Market Development Program.

Officials say the America First Trade Promotion Program will provide funding to 55 nonprofit organizations and cooperatives, helping exporters build relationships and capitalize on new trade opportunities. The funding is designed to complement existing USDA export promotion programs and provide continuity for stakeholders as additional long-term funding becomes available.

The U.S. soy industry is welcoming $14 million awarded through the America First Trade Promotion Program, which leaders will use to equip international buyers with tools to promote U.S.-grown soy in their markets.

U.S. Soybean Export Council (USSEC) CEO Jim Sutter joined us on Monday’s Market Day Report to provide an update on the investment and its implications for producers, highlighting program priorities and explaining how farmers and organizations work together to secure support.

In his interview with RFD News, Sutter discussed the impact of the funding on U.S. soy and outlined key program priorities tied to the investment. He also explained how soybean farmers and organizations collaborate to prioritize needs and submit requests when applying for funding.

Related Stories
Farm legal expert Roger McEowen discusses the EPA’s rescission of the 2009 endangerment finding on greenhouse gases and what it could mean for agriculture and rural America.
Chef and influencer Marcia Smart joined us to discuss Italian-inspired beef dishes, nutrition for active lifestyles, and how global events shape home cooking.
The USDA says the framework is about “ending abusive government overreach” and “protecting farmers, families, and private property.”
Farm numbers still favor small operations, but production, resilience, and risk management are increasingly concentrated among fewer, larger farms.
China’s reliance on imported soybeans remains entrenched, shaping global demand and trade leverage.
Cuba remains a steady, nearby buyer of U.S. poultry, pork, dairy, and staples, but legal and compliance risks could still affect shipping and payment channels.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

USDA data indicates that 13.7 percent of U.S. households experienced food insecurity in 2024, the highest rate since 2014, even as most households remained food secure.
Weather, Tight Supplies, and Planning Shape Farm Decisions
Cotton demand depends on demonstrating performance and reliability buyers can rely on, not messaging alone.
Read the full press release published by the U.S. Department of Agriculture.
Lily Pryer’s passion shows how National FFA members are making an impact in classrooms and communities all across Rural America.
A look at the legislative year ahead as lawmakers return to Washington with a slate of trade concerns to tackle in 2026—from new Chinese tariffs on beef imports to the USMCA review this summer.