Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Meet FarmHER Debra Lockard, a third-generation Tennessee produce grower who splits her time running two farms in West Tennessee and teaching ag classes that promote sustainable farming practices in her Memphis community.
FarmHER Kate Hitchcock joined us on the Market Day Report to discuss the upcoming episode of the show where Kirbe and the crew visit her family’s produce operation in California’s Salinas Valley, which premieres tomorrow, Sept. 24 at 9 PM ET only on RFD-TV.
The FarmHER crew catches up with fifth-generation California sweet baby broccoli producer Kate Hitchcock and her team in the middle of the harvest season in the Salinas Valley.
FarmHER Janet Dennison joins us live on the Market Day Report for an interview before her new episode premiere on Tuesday.
