Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
In part five of his blog series, “Top 10 Developments in Ag Law and Tax in 2023,” Roger McEowen tackles issue number three, California’s Prop 12 pork regulations.
In this behind-the-scenes look at the newest episode of Where the Food Comes From, “Simple as Corn, Part 1,” written by show producer and script supervisor Donna Sanders, follow the crew during their time filming in Sun Prairie and Coloma, Wisconsin.
While not yet calling for the removal of four federal dams on the lower Snake River, the Biden-Harris Administration links their operation to declining fish populations.
