Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
The Illinois Farm Bureau shows how hemp can regenerate the earth and boost rural economies.
FarmHER Kait Thornton joined us on Thursday on the Market Day Report to talk about the podcast episode, her family orchard’s 100th anniversary + more!
Tennessee FarmHER Bridget Bryant’s porch garden evolves into a sprawling community outreach project that provides fresh produce to those in need and teaches urban kids how to grow their own food.
“Dirt Diaries” is where the women of agriculture get real. From fields to boardrooms, this podcast uncovers stories you won’t hear anywhere else.
