Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Tammi Arender takes us to 3 Board Farm to meet some first-generation farmers who took a leap of faith and, in the process, found a new purpose.
Founder Venessa Wood joins us now for a sneak peek of Ag Women Connect’s upcoming Red, White & Blue Gala.
We spotlight a student from Illinois who is helping to launch a middle school chapter and teaching younger students about the impact of agriculture in their communities.
FarmHER Annaliese Wegner joined us to dish about her episode of Dirt Diaries, talk about her own podcast, and other exciting moments ahead for Ag’s Most Okayest Farm Girls.
Delaware FarmHER Katie Evans turns “ugly” produce into delicious treats through her nationally recognized brand, The Frozen Farmer
On Champions of Rural America, Rep. Dusty Johnson underscores the Western Caucus’ ongoing commitment to advocating for farmers and rural communities.
Consumer demand for regional food systems is strong, but the challenge lies in scaling production and infrastructure to meet that growing need.
American Coalition for Ethanol’s Ron Lamberty shares the significance of California’s approval, opening up the country’s largest gasoline market to a cleaner-burning, often lower-cost fuel option.
University of Illinois Ag Economist Gary Schnitker says early projections indicate soybeans will be more profitable than corn in 2026.
