Optimism is coming back to the cattle industry after years of ups and downs

Despite record cattle prices, ranchers face rising costs, all with slowing herd expansion. However, after years of hardship, optimism is returning as ranchers prepare for future challenges.

Video provided by: Arkansas Farm Bureau

Related Stories

RanchHERs raise their families side-by-side on Arizona’s iconic 7-Up Ranch

RanchHERs Penny Kasun and Dani Jeanne Lawrence of 7-Up Ranch in Prescott, Arizona, joined us Monday on Market Day Report to discuss the next all-new episode of the show.

November 25, 2024 02:06 PM

Marion Kirkpatrick

Rural Lifestyle

Just In Time For Christmas: Spud the Bull releases his second children’s book

November 22, 2024 10:46 AM

Livestock

Higher Than Expected: “We raised our steer price forecast for both 2024 and 2025"

November 21, 2024 12:33 PM

Penny Kasun & Dani Jeanne Lawrence – RanchHER Season 2, Episode 12

Janie ventures to the desert in Prescott, Arizona for cattle branding at the 7UP ranch with Penny Kasun & Dani Jeanne Lawrence.

November 20, 2024 11:29 AM

RFD NEWS STAFF

RanchHER Leads the Historic YP Ranch with Her Heart

Janie camps out on the historic YP Ranch with the operation’s matriarch, RanchHER Renee Jackson, her family, and a talented crew of cowboys as they wrap up part of branding season on their remote and expansive operation located on the state line of Nevada and Idaho.

November 18, 2024 05:28 PM

RFD NEWS STAFF

The Ukraine Report

The Ukraine Report: Producers are turning to goat farming for diversification opportunities

November 14, 2024 09:28 AM

RFD NEWS STAFF

Cattle

RFD NEWS STAFF

LATEST STORIES BY THIS AUTHOR:

Food & Drink

Are You Dumber Than a European? New Quiz Takes Aim at Plant-Based Beverage Labeling Practices

Alan Bjerga with the National Milk Producers Federation joins us to discuss the idea behind the campaign and why accurate labeling on plant-based beverages matters to both consumers and dairy producers.

October 14, 2025 04:47 PM

RFD NEWS STAFF

Major League Fishing

Preparing for the Patriot Cup with MLF Bass Pro Angler Marshall Hughes

Hughes shares how he’s preparing for the competition, his partnership with Bass Fishing Hall of Famer Mark Davis, and his journey from cattle ranching to professional bass fishing.

October 14, 2025 04:39 PM

RFD NEWS STAFF

Markets

Without Key Reports, Ag Markets Analysts Watch for Unofficial Economic Signals

Lewis Williamson with HTS Commodities joined RFD-TV’s Market Day Report to share insight into what’s happening on the ground and in the markets.

October 14, 2025 04:30 PM

Tony St. James

Food & Drink

From Tailgating to TikTok, Dairy Industry Scores Big This Fall

Cottage cheese sales are on the rise across the U.S., and industry leaders believe interest on social media is contributing to the surge in consumer demand.

October 14, 2025 04:16 PM

RFD NEWS STAFF

Global Apple Harvest: Strong Crops in U.S. Northwest; Decline in French Production; Ukraine Exports to Canada

An update on apple harvests around the world.

October 14, 2025 03:51 PM

RFD NEWS STAFF

FarmTech

Drone Technology Sees Limitless Growth Potential in Agriculture

A new proposal from the Federal Aviation Administration (FAA) could transform how farmers use drones, allowing commercial operators to fly beyond their visual line of sight.

October 14, 2025 01:51 PM

RFD NEWS STAFF