‘Plant Not Plastic:' USDA Cotton Plan Targets Demand and Manufacturing Losses

USDA will elevate its “Plant Not Plastic” initiative and promote American cotton over synthetic fibers.

Cotton Plant. Cotton picker working in a large cotton field_Photo by MagioreStockStudio via Adobe Stock.jpg

Photo by MagioreStockStudio via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is launching a new Great American Cotton Plan to improve cotton demand, rebuild textile manufacturing, and address years of financial pressure on growers.

The department says cotton producers face a fifth straight year of negative returns, with projected losses of about $2.6 billion across 9 million planted acres. USDA also says the number of U.S. cotton gins has fallen from 2,254 in 1980 to 446.

The plan includes four main areas: promoting domestic cotton use, increasing domestic demand and production, improving trade, and protecting growers from risk.

USDA will elevate its “Plant Not Plastic” initiative, promote American cotton over synthetic fibers, prioritize cotton processors through Rural Development loans, and increase textile mill assistance from 3 cents to 5 cents per pound.

The department also points to trade work with Indonesia and Bangladesh, expanded insurance tools, and a higher seed cotton reference price beginning this fall.

Farm-Level Takeaway: USDA’s cotton plan aims to rebuild demand, expand markets, and support growers facing sustained losses.
Tony St. James, RFD News Markets Specialist
Related Stories
The Supplemental Nutrition Assistance Program (SNAP) was once again on the national stage, front and center this week before the House Agriculture Committee.
Ag Secretary Brooke Rollins will travel to Europe and Asia to seek new trade partnerships for U.S. crops after China reduced imports due to tariffs.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

The USDA is moving to close the farm trade gap through promotion, missions, and stronger export financing.
Estate tax relief reduces pressure, but succession planning remains the critical challenge for farm families.
Fewer placements and historically low marketings point to tighter cattle supplies ahead, with Nebraska and Kansas gaining ground as Texas feedlots face supply pressure and the threat of New World Screwworm.
Farmers should anticipate continued upward pressure on farm labor costs and monitor policy changes that may further impact hiring decisions.
Cotton farmers should weigh potential PLC payments against STAX coverage and act before the September 30 deadline.
U.S. produce growers face a structural disadvantage—cheaper imports driving down prices while rising labor costs squeeze margins. Without new policies or technology, profitability remains uncertain.