Rising Rural Labor Costs Threaten Main Street Investment

Rising payroll expenses continue to pressure small businesses across rural America.

A sillhouette of a man working on ag equipment with a farm and grain bins in the background_Cristen Clark_FarmHER S1_Ep 11

FarmHER Cristen Clark (Season 1, Episode 11)

FarmHER, Inc.

NASHVILLE, TN (RFD NEWS) — Rural businesses and farm communities can feel a labor squeeze even when fewer employers are hiring.

NFIB reports labor costs reached a survey record in May, threatening the local employers, services, and suppliers that agriculture depends on.

In its nationwide small-business survey, NFIB found that 14 percent of owners named labor costs as their single most important problem, up 5 points from April. Job openings employers could not fill fell to 29 percent, the lowest since May 2020.

Hiring plans also dropped to a net 9 percent, a six-year low and below the historical average. Still, 55 percent of owners were hiring or trying to hire, and 46 percent reported few or no qualified applicants.

For rural communities, rising payroll pressures can affect equipment dealers, repair shops, processors, truckers, restaurants, and other businesses that serve producers. When margins narrow, hiring and local investment can slow.

Compensation pressure has not disappeared. A net 31 percent of owners raised pay in May, while a net 18 percent plan to increase pay over the next three months.

Farm-Level Takeaway: Higher labor costs can weaken the rural businesses and service networks that agricultural operations depend on.
Tony St. James, RFD News Markets Specialist

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

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