LINCOLN, NEBRASKA (RFD NEWS) — On this week’s Rural Health Matters, the focus turns to recent measles outbreaks reported in several parts of the country and what they mean for rural communities.
Dr. Jeffrey Gold, president of the University of Nebraska, joined us on Wednesday’s Market Day Report to provide an update on the outbreaks and address whether measles is something many believed had been eliminated in the United States.
In his conversation with RFD NEWS, Dr. Gold discussed the current situation and the importance of awareness as cases re-emerge. He also touched on vaccinations, including why they have long been recommended and why some individuals may now question their use, and offered a perspective on the role vaccines play in preventing the spread of measles and protecting public health.
Before wrapping up, Dr. Gold shared final thoughts with viewers on staying informed and proactive about rural health.
AFBF Economist Faith Parum provides analysis and perspective on the Farmer Bridge Assistance Program—what commodity growers should know and potential remedies for producers facing crop losses where that aid falls short.
January 08, 2026 02:45 PM
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Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.
January 08, 2026 11:42 AM
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Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.
January 08, 2026 08:00 AM
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University of Nebraska President Dr. Jeffrey Gold joined us to share insights on building healthy habits and improving rural health in the year ahead.
January 07, 2026 02:16 PM
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Dr. Rosslyn Biggs with the Oklahoma State University Center for Rural Veterinary Medicine shares insight into biosecurity, preparedness, and animal health concerns facing livestock producers as New World screwworm outbreaks continue in Mexico.
January 07, 2026 12:57 PM
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U.S. Department of Health and Human Services Secretary Robert F. Kennedy, Jr. and U.S. Department of Agriculture Secretary Brooke Rollins today released the Dietary Guidelines for Americans, 2025–2030.
January 07, 2026 11:55 AM
As the new year begins, both farmers and rural families are taking stock of their finances and planning ahead for 2026.
January 06, 2026 03:23 PM
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Roger McEowen with the Washburn University School of Law joined us to provide legal insight and context on these issues facing agriculture. Today, he discusses pesticide litigation.
January 06, 2026 01:39 PM
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Sen. Deb Fischer reintroduces the HAULS Act to update hours-of-service exemptions and definitions affecting livestock and agricultural haulers. She joins us on Market Day Report to share more about her proposed legislation.
January 06, 2026 01:28 PM
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