Rural Health Matters: Staying Ahead of Cold and Flu Season

As flu season closes in, Dr. Gold outlines the steps to take when you get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

LINCOLN, Neb. (RFD-TV) — As colder weather sets in, cold and flu cases are expected to rise across the country. On this week’s Rural Health Matters segment on Market Day Report, we turned to the experts at the University of Nebraska to learn how to prepare for the season and protect ourselves and our families.

Dr. Jeffrey Gold, President of the University of Nebraska, joined RFD-TV News to share what to expect in the months ahead and the best ways to prevent illness. He noted that while cold and flu season follows a familiar pattern each year, early preparation is key to minimizing the spread and reducing the severity of infections.

In his interview, Dr. Gold emphasized the importance of prevention, from simple steps such as frequent hand washing and avoiding close contact with sick individuals to staying up to date on vaccinations. He also addressed the flu shot specifically, urging those who are eligible to get vaccinated as soon as possible to help protect themselves and vulnerable members of their communities.

Dr. Gold discussed the role of COVID boosters this season, advising that individuals should consult their healthcare providers to determine whether they should receive an updated vaccine in addition to their annual flu shot.

Finally, Dr. Gold outlined the steps to take if you do get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

University of Nebraska President Dr. Jeffrey Gold reminded viewers that proactive measures can significantly reduce both the spread and impact of seasonal illnesses. He encouraged everyone to prepare early and take steps to protect their health this fall and winter.

Related Stories
Dr. Jeffrey Gold discuss nutrition challenges in rural communities, barriers to healthy food access, and ways to improve dietary outcomes this week on Rural Health Matters.
Governor Jim Pillen joined us to share the latest on the Nebraska wildfires, discuss relief efforts, and outline considerations for producers navigating the ongoing situation.
Bryan Combs with USDA’s National Agricultural Statistics Service breaks down new farmland data from the TOTAL survey, highlights key findings, and potential impacts for the ag sector. ASFMRA’s David Klein also shares how those trends are reflected in the current farmland market, especially in the Midwest.
Geopolitical tensions in the Strait of Hormuz disrupt fertilizer shipments, raising costs and creating uncertainty for U.S. farmers ahead of planting season.

LATEST STORIES BY THIS AUTHOR:

Farm legal expert Roger McEowen reviews the history of the Waters of the United States (WOTUS) rule and outlines how shifting definitions across multiple administrations have created regulatory confusion for landowners.
Leslee Oden, president of the National Turkey Federation, and Jay Jandrain, CEO of Butterball, joined us in the studio on Monday to discuss the history, significance, and expectations surrounding this year’s presidential turkey pardon.
The U.S. Department of Labor (DOL) estimates that the move will save farmers and ranchers $2.5 billion each year. The group warns that new methods for calculating the adverse-effect wage rate would result in lower pay for foreign workers.
Higher rail tariffs and tighter Canadian supplies will keep oat transportation costs firm into 2026.
These “USDA Foods” are provided to USDA’s Food and Nutrition Service (FNS) nutrition assistance programs, including food banks that operate The Emergency Food Assistance Program (TEFAP), and are a vital component of the nation’s food safety net.
Tyson’s closure reflects deep supply shortages in the U.S. cattle industry, tightening packing capacity, weakening competition, and signaling more volatility ahead for cow-calf producers and feedyards.
More Shows
Circle Sessions offers a more personal look at country music’s leading artists, featuring intimate discussions and behind-the-scenes moments filmed in and around the Opry’s circle.
Opry Live is the premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Griddle Nation is a celebration of griddle-loving home cooks across the nation.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
RFD News coverage of energy and fuel markets, including Brent crude oil, diesel, solar, wind, geothermal, and electrical power, and the latest policy updates on biofuel and ethanol.
Each spring, Rodeo Austin welcomes junior livestock exhibitors and horse show exhibitors to the annual Fair and Rodeo typically held in March. On average more than 9,000 exhibitors compete to enhance their agricultural education. Rodeo Austin is proud to provide these opportunities for youth to succeed.
It’s one of our favorite times of the year – Winter Stock Show Season! And to celebrate the hard work of the future of agriculture, we’re streaming live from some of the biggest livestock shows in Texas.
Through scholarships, grants, endowments, junior livestock auctions, calf scramble program and show premiums, The San Antonio Stock Show & Rodeo impacts over 22,000 youth in Texas annually.