Rural Health Matters: When Winter Colds Just Won’t Go Away

University of Nebraska President Dr. Jeffrey Gold discusses lingering winter illnesses, shares strategies to boost immunity, and advises rural communities on when to seek medical care on Rural Health Matters.

Winter sunrise under a red sky

dzmitrock87 - stock.adobe.com

LINCOLN, NEB. (RFD NEWS) — As winter illnesses linger across rural communities, many are finding it hard to shake persistent coughs, fatigue, and other lingering symptoms. Understanding when a common cold becomes more serious can be critical for maintaining health during these months.

Dr. Jeffrey Gold, President of the University of Nebraska, joined us for this week’s Rural Health Matters segment to provide guidance on managing lingering winter illnesses.

In his conversation with RFD NEWS, Dr. Gold explained why some colds or respiratory infections seem to linger, whether repeated sickness is due to back-to-back infections or temporary immune suppression, and the warning signs that should prompt a call to a healthcare provider. He also offered practical tips for recovery, ways to support the immune system, and advice on when to seek further medical care if symptoms persist.

Finally, Dr. Gold emphasized the importance of proactive health measures during the winter season to help rural residents stay strong and healthy.

Related Stories
OOIDA’s Lewie Pugh discusses the EPA’s new Right to Repair guidance and other regulatory developments impacting the trucking and agriculture industries.
Merck’s Gary Tiller discusses new virtual fencing technology and how fence-free livestock management could change the way ranchers manage land and cattle.
At CattleCon 2026 in Nashville, RealAg Radio’s Shaun Haney discusses profitability, consumer demand, and how the integrated U.S.–Canada beef supply chain impacts cattle producers across North America.
Dr. Peter Beetham, interim CEO of Cibus, joined us to discuss the status of EU gene-editing deregulation and its potential implications for agriculture.
Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.
More flexible export financing could strengthen demand in emerging markets and support higher U.S. agricultural exports.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Duvall’s connection to cowboy culture extended beyond the screen.
Ethanol output is improving, but weak domestic demand and export headwinds temper optimism about corn demand. Renewable Fuels Association President & CEO Geoff Cooper discusses the latest developments on Federal approval of year-round E15.
The National Farm Machinery Show is underway in Louisville, Kentucky, bringing together the latest in agricultural equipment, technology, and innovation. Here are some highlights from the trade show floor so far!
RealAg Radio host Shaun Haney discusses how AI integration in grocery retail could impact farmers and the broader food supply chain.
Livestock Conservancy Senior Program Manager Jeannette Beranger explains the upcoming poultry census and ongoing efforts to preserve rare and heritage poultry breeds raised across the U.S.
Alliant Chairman of Agriculture and former U.S. Ag Secretary Mike Johanns explains the R&D Tax Credit, the recent Tax Court ruling, and ways livestock producers and agribusinesses can qualify.
More Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Griddle Nation is a celebration of griddle-loving home cooks across the nation.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
RFD News coverage of energy and fuel markets, including Brent crude oil, diesel, solar, wind, geothermal, and electrical power, and the latest policy updates on biofuel and ethanol.
Each spring, Rodeo Austin welcomes junior livestock exhibitors and horse show exhibitors to the annual Fair and Rodeo typically held in March. On average more than 9,000 exhibitors compete to enhance their agricultural education. Rodeo Austin is proud to provide these opportunities for youth to succeed.
It’s one of our favorite times of the year – Winter Stock Show Season! And to celebrate the hard work of the future of agriculture, we’re streaming live from some of the biggest livestock shows in Texas.
Through scholarships, grants, endowments, junior livestock auctions, calf scramble program and show premiums, The San Antonio Stock Show & Rodeo impacts over 22,000 youth in Texas annually.
Dedicated to preserving the western way of life and promoting agricultural education to the Youth of Texas, the San Angelo Stock Show and Rodeo Association works year round to continue to bring top notch events to the West Texas Area.
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.