Secretary Rollins Celebrates National Ag Day in Washington, Teases Major Policy Announcement

During opening remarks, Rollins emphasized the strength and perseverance of the agricultural community, while teasing that a new policy announcement is expected later this week.

WASHINGTON, D.C. (RFD NEWS) — After spending the day surveying wildfire damage in Nebraska, U.S. Secretary of Agriculture Brooke Rollins returned to Washington to celebrate National Ag Day alongside key federal leaders and agricultural stakeholders, and FFA students — while signaling a major policy announcement could be on the horizon.

The National Agriculture Day celebration brings together leaders from multiple agencies, including the Small Business Administration, Environmental Protection Agency, Department of Health and Human Services, and the American Farm Bureau Federation. Also in attendance is Farm Bureau President Zippy Duvall, who highlights the contributions and resilience of America’s farmers and ranchers.

During opening remarks, Rollins emphasized the strength and perseverance of the agricultural community, while teasing that a new policy announcement is expected later this week.

While details have not yet been confirmed, there is growing speculation that biofuel blending mandates could be part of the upcoming announcement since the gathering comes ahead of a planned event at the White House, where hundreds of farmers are expected to meet with President Donald Trump.

Today, as the nation celebrates National Agriculture Day, marking 250 years of progress in agriculture, USDA Secretary Brooke Rollins hosted a special event at the department to unveil new changes to Country of Origin Labeling (COOL).

Secretary Rollins announced that under the updated rules, products carrying the label will be 100% American, with every step—born, raised, harvested, and processed—occurring within the United States.

“Born, raised, harvested, and processed here in this country, which is a change,” Rollins said. “It all has to happen in this country. Not some of it. Not part of it here and then it goes somewhere else, then it comes back, but every bit of it. And that’s what the label you see is all about: no shortcuts, no exceptions, and no confusion. No more foreign beef being deceptively passed off as America’s best. It ends today.”

The announcement is part of broader National Ag Day celebrations, which have been highlighted throughout the day on Market Day Report, emphasizing the resilience and innovation of the nation’s farmers and ranchers. For more of our coverage, please check out the list of National Ag Day stories below!

Related Stories
AFBF Women’s Leadership Committee Chair Isabella Chism joined us to discuss Ag Day planning, community involvement, and supporting the future of agriculture.
EPA Administrator Scott Mason shares updates on farm equipment regulations, regional accomplishments, and federal efforts supporting agriculture in honor of National Ag Day.
Sen. Roger Marshall joins us in honor of National Ag Day to share legislative updates, highlight key policy victories, and initiatives supporting farmers and rural communities he is championing in Washington.
Carol Anderson joined us to highlight the importance of rural mental health, introduce a new resilience program, and share resources available to the ag community.
New guidance supports transparency, consumer trust, and American ranchers
This week in Washington, National FFA members are advocating for the agriculture industry on Capitol Hill for National Ag Day.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Land values remain key to borrowing strength.
Mike Steenhoek with the Soy Transportation Coalition discusses supply chain disruptions, rising costs, and the potential impact on agriculture as farmers navigate ongoing global uncertainty.
Held each year in Mercedes, the Rio Grande Valley Livestock Show remains a cornerstone event for the region — blending education, competition, and community, even during challenging times for agriculture.
Nebraska Farm Bureau President Mark McHargue shares the latest on the wildfires, their impact on agriculture, and the challenges farmers are facing as they navigate both natural disasters and economic uncertainty.
Renowned farm broadcaster and friend of RFD-TV, Orion Samuelson, will undoubtedly be remembered for many things, but most of all, his work as a champion of America’s farmers and ranchers will define his legacy.
TYM North America unveiled two new Series 5 tractor models at the National Farm Machinery Show and announced an exciting new partnership for the NASCAR Craftsman Truck Series.
Agriculture Shows
America’s Heartland brings positive, heartfelt stories about American agriculture to viewers in both urban and rural areas.
Hosted by Pam Minick, “The American Rancher” focuses on the people and places that make ranching an American lifestyle. This half-hour magazine format series features livestock producers and their ranches, animals, and ranching practices.
For the latest information on how to take your operation from good to great, tune into Ag PhD. The program includes a wide range of agronomic information from how to maximize your fertilizer program & tiling to stopping those yield-robbing insects and crop diseases and more.
RFD Network is always creating new ways for rural America to educate and to be educated. RURAL AMERICA LIVE, the network’s longest-running self-produced program, is certainly no exception.