A new study shows that plant-based beef is not fit to become a substitute for beef products.
Researchers at the University of Kentucky, University of Wisconsin, and the Ohio State University found that consumers would not replace beef with those substitutes, but would purchase them together. This could be because they want to try the alternative beef once and not buy it again, or they want to buy both to compare the eating experience.
Ultimately, the study shows that the differences between the two sectors may look different a few years from now, and the shift in plant-based demand has small effects on the cattle supply chain.
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