Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

Related Stories
Spring Fieldwork Advances As Weather Stays Uneven
Just like cows, kids experience ups and downs—from small frustrations to unexpected moments—but there is still good in every day.
Dr. Jeffrey Gold joins us on Rural Health Matters to discuss rural mental health awareness, the importance of reducing stigma in agriculture, and resources available to farmers, ranchers, and rural families seeking support.
NRECA CEO Jim Matheson joins us to discuss rural electric co-ops’ push for expanded USDA loan programs, rising energy demand from data center expansion, wildfire mitigation and other policy priorities impacting rural power infrastructure.
Farmland outlook is tracking closely with producer confidence, investment appetite, and financial expectations.
The Texas Department of Agriculture confirmed a New World Screwworm case about 119 miles from the Texas border, near Zapata, Texas, and north and west of the Rio Grande Valley.

LATEST STORIES BY THIS AUTHOR:

Cade Fiske’s approach embodies the spirit of the FFA — blending education, leadership, and innovation to inspire the future of agriculture.
The Washington Tree Fruit Association says this is not surprising and notes the USDA has offered a lifeline to growers while they transition away from the cannery market.
CoBank Lead Grains Economist Tanner Ehmke joins us to share insight and concerns over current grain storage capacity as export demand lags.
Farm CPA Paul Neiffer shares his perspective on the uncertain outlook of federal farm relief and the Farm Bill, which may not materialize until the government shutdown ends.
Large animal veterinarian Dr. Rosalyn Biggs with Oklahoma State University warns producers may not be prepared for the real threat of New World Screwworm.