Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

LATEST STORIES BY THIS AUTHOR:

As we gear up for the big event, Team BUBBA’s Brent Chapman of Kansas joined us on Wednesday’s Market Day Report to talk preparation, teamwork, and the state of competitive bass fishing.
House lawmakers are expected to vote late this afternoon to end the longest government shutdown in U.S. history. The bill they are voting on includes some big priorities for Rural America.
A Reuters report shows China has a soybean “glut,” finding stockpiles at Chinese ports are at record levels, with crushers there holding the most supplies since 2017.
Once a year, Army crew chiefs and Black Hawk mechanics undergo live aerial gunnery training—loading, firing, and practicing the teamwork they’ll need in real missions.
The National Milk Producers Federation (NMPF) says recent wins in markets like Malaysia and Cambodia help farmers focus on production rather than trade barriers.
Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.