December 14, 2023 (Pasadena, CA) – The Cowboy Channel announced today plans to return to the Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports.
The Cowboy Channel and sister network RFD-TV have entered a float in the parade since 2008. Building on the momentum and popularity of Western Sports and culture, this year’s float design draws inspiration from the network’s other sister network, The Cowgirl Channel, which launched earlier this year and is dedicated to women in Western sports and the modern-day cowgirl.
The float honors The Cowboy Channel’s commitment to this endeavor, bringing the sights and sounds of rural America to the heart of Pasadena on New Year’s Day.
Also new this year and in harmony with the parade’s theme of “Celebrating a World of Music: The Universal Language”, the float will feature a special musical performance by Stone Country Records singer-songwriter, Annie Bosko. Bosko, a farmer’s daughter from California, returns home with a growing familiarity with the national spotlight. Earlier this year, she performed the National Anthem at the National Finals Rodeo and will perform her hit radio single “Neon Baby” from her forthcoming self-titled EP from atop the float.
A cavalcade of cowgirls, including champion breakaway roper JJ Hampton, will usher the float through the streets of Pasadena, just as The Cowboy Channel ushers in the new era of western programming with The Cowgirl Channel. An additional 20 female riders from the Cowgirl Historical Society will flank the float, adding another element of entertainment as the cowgirls will showcase the athleticism, control, and skill exclusively unique to equestrian sports.
The “Cowgirls Rule” float, designed by Phoenix Decorating, measures an impressive 55 feet long and 20 feet high. Design elements pay tribute to the American cowgirl with extravagant floral arrangements and wildflowers adorning the entire set. The vibrant colors and beauty of the flowers are complemented with props that pay homage to the rugged lifestyle of Western Sports. Two massive cowboy boots towering over the back of the float have bouquets of flowers and wildlife embedded in them, bringing to life the striking balance of beauty and toughness the American cowgirl represents. A rainbow-colored rope is woven around the float’s perimeter, tying the mesmerizing design together with a common thread. In the center of the float is the performance stage where Annie Bosko and her band are covered by a massive, wide-brimmed hat, strung with a rope-lettered banner that aptly reads “Cowgirl”.
Press Release via The Cowboy Channel
